​Video Production:

• Sole responsibility for all promotional and marketing videos, including:

  • Setup (lighting, testing audio and staging) 

  • Filming and direction of on-screen talent

  • Editing with quick, 1-day turn-around time for most videos

• Creation of all graphics and effects used in promotional videos

• Sample videos:

  • Promotional: http://bcove.me/ifvnd0my

  • Promotional/animation: http://bcove.me/xfcsgytj 

  • Recorded webinar: http://bcove.me/165xn82q

  • “Talking head”: http://bcove.me/tjksgk1x 

 

Graphic Design:

• Logo design for businesses and events

• Photo correction and composites

• Layout and design of business stationery (letterhead, business cards, envelopes)

• Product label design

• Brochure, flyers, advertisements

 

Event Management:

• Lead organizer for all logistics including: promotion, content, meals, registration, agenda and execution

• Event manager duties: site management and logistics, lead generation and follow-up, booth development and messaging, publicity and event presentations

• Responsible for day-to-day details including registration, coordination of staff 

• Create all collateral material including advertisements for industry trade journals, course schedules, event guides, and signage

• Participated in the strategic planning and creative program concepts which increased attendance of signature event by 15% annually and grew attendance by 126% from 2005 to the present

• Turned unprofitable events into money makers by adding $150,000 of profit annually to the bottom line within two years of joining the company

 

Marketing:

• Create, design, and write copy for brochures, direct mail pieces, emails, web banners, and advertisements

• Designed branding campaign for corporate subsidiary to ensure consistent messaging across all marketing collateral materials

• Oversee relationships with outside contractors including printers, shippers, and promotional product companies

• Improved effectiveness of email campaigns through the management of emailing program that tracks deliverability rates, open rates, and click-throughs

• Assist in the creative concepts, designs, and coordination of outside vendor promotional materials and course schedules under the direction of the Director of Marketing and the Director of Education

RESUME